Privacy Policy

1. Information We Collect

We collect personal information you provide directly to us, including:

• Name, email address, phone number, and delivery/billing address when you place an order
• Payment information processed securely through our payment provider (we do not store card details)
• Communications you send us, including support enquiries and feedback
• Account information if you create an account on our Site

We also collect certain information automatically when you visit the Site, including:

• IP address, browser type, and operating system
• Pages visited, referring URLs, and time spent on the Site
• Cookie and tracking data (see Section 5 below)

2. How We Use Your Information

We use the information we collect to:

• Process and fulfil your orders and send order confirmations
• Communicate with you about your orders, returns, or enquiries
• Send you marketing emails if you have opted in (you may unsubscribe at any time)
• Improve and personalise your experience on the Site
• Detect, investigate, and prevent fraudulent transactions or other illegal activity
• Comply with our legal obligations

3. Sharing Your Information

We do not sell, rent, or trade your personal information. We may share your information with trusted third parties only as necessary to operate our business, including:

• Payment processors to securely handle transactions
• Shipping and logistics providers to fulfil and deliver your orders
• Email and marketing platforms used to send communications you have consented to
• Analytics providers to help us understand how the Site is used

We may also disclose your information where required by law or to protect the rights, property, or safety of Anita Bell, our customers, or others.

4. International Transfers

Some of our third-party service providers may be located outside Australia. Where we disclose your personal information to overseas recipients, we take reasonable steps to ensure those recipients handle your information in accordance with the Australian Privacy Principles.

5. Cookies

We use cookies and similar technologies to enhance your experience on the Site. Cookies help us remember your preferences, analyse Site traffic, and deliver relevant content.

You can control or disable cookies through your browser settings. Disabling cookies may affect the functionality of some parts of the Site.

6. Data Security

We implement reasonable technical and organisational measures to protect your personal information from unauthorised access, disclosure, alteration, or destruction. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

7. Your Rights

Under the Australian Privacy Act, you have the right to:

• Request access to the personal information we hold about you
• Request correction of inaccurate or incomplete information
• Opt out of receiving marketing communications at any time
• Complain about a breach of the Australian Privacy Principles

To exercise any of these rights, please contact us using the details in Section 9. We will respond to your request within a reasonable timeframe.

8. Retention

We retain your personal information for as long as necessary to fulfil the purposes outlined in this Policy, unless a longer retention period is required or permitted by law (e.g., for tax or accounting records).

9. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated date. We encourage you to review this Policy periodically.

10. Contact & Complaints

If you have a question, concern, or complaint about how we handle your personal information, please contact us:

If you are not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at oaic.gov.au.